Caprice
Appetizer Experience
The appetizer, a magical instant before lunch to enjoy small portions of high-quality foods such as Cantabrian Anchovies or White Tuna caught in the Basque Country and Piparra de Ibarra (Ibarra chillies) with a great Txakoli wine. A deep-rooted tradition that is part and parcel of the gastronomic heritage of southern Europe.
This cultural tradition encourages you to share time, space, and experiences. It is one of the most characteristic elements of the identity of many European countries, cities, towns, and regions.
It is a way to socialize, disconnect, and escape from routine while you enjoy a nibble.
It’s also the perfect moment to taste something new, experience with aromas, flavors, and sensations in an informal way, with no set rules, each in their own way, with the ultimate purpose of enjoying top-quality food.
Caprice
The CAPRICE program is an experience focusing on making quality food products known in the rest of the world, products born from the European tradition and culture. Now, we would like to bring a selection of four products to the United States of America and Japan, which can be eaten and enjoyed as appetizers.
After the inactivity caused by Covid, during 2022 and 2023 the following activities aimed at marketing agents in the USA and Japan will be launched, thus completing those activities carried out in 2019 and 2020.
Japan Market promotion Activities
Reverse Mission 2022 – November 20 – 25, 2022.
Japan Direct trade Mission – May 22 – 26, 2023.
Business Dinner and Cooking Dialogues (during the Direct Mission) May 2023.
Reverse Mission 2023 – 23 – 27 October 2023.
Japan Direct trade Mission – from 27 November to 3 December 2023.
Business Dinner and Cooking Dialogues (during the Direct Mission) November 2023.
USA Market promotion Activities
Christmas Campaign Promotion in Miami – from November 8 to 11, 2022.
Direct trade Mission to San Francisco (showroom) – February 21 to 24, 2023.
Professional trainings (tastings and educational tastings during the San Francisco Direct Mission) – February 2023.
Direct trade Mission Chicago and Miami (showroom and showcooking) – May 1 to 7, 2023.
Business Dinner and Cooking Dialogues (during the Chicago & Miami Direct Mission) – May 2023.
Reverse Mission 1 – June 12 – 16, 2023.
Reverse Mission 2 – July 17 – 21, 2023.