Caprice

Appetizer Experience

The appetizer, a magical instant before lunch to enjoy small portions of high-quality foods such as Cantabrian Anchovies or White Tuna caught in the Basque Country and Piparra de Ibarra (Ibarra chillies) with a great Txakoli wine. A deep-rooted tradition that is part and parcel of the gastronomic heritage of southern Europe.

This cultural tradition encourages you to share time, space, and experiences. It is one of the most characteristic elements of the identity of many European countries, cities, towns, and regions.

It is a way to socialize, disconnect, and escape from routine while you enjoy a nibble.

It’s also the perfect moment to taste something new, experience with aromas, flavors, and sensations in an informal way, with no set rules, each in their own way, with the ultimate purpose of enjoying top-quality food.

Caprice

The CAPRICE program is an experience focusing on making quality food products known in the rest of the world, products born from the European tradition and culture. Now, we would like to bring a selection of four products to the United States of America and Japan, which can be eaten and enjoyed as appetizers.

For this purpose, we will develop the following actions targeting marketing agents in USA and Japan spanning over 3 years.

Japan

2019

  • Direct Sales Mission to Tokyo: showroom, show-cooking and wine tasting-pairing
  • Business Dinner in Tokyo
  • Reverse Mission to the Basque Country, welcoming visitors from Japan
  • Publication of a Book with 30 Basque-Japanese fusion recipes

2020

  • Presence at the Wine&Gourmet Japan Fair
  • Business Dinner in Tokyo
  • Reverse Sales Mission

2021

  • Presence at the Foodex Japan Fair
  • Business Dinner in Tokyo
  • Reverse Sales Mission
  • Re-edition of the Recipe Book

USA

2019

  • Presence at the New York Fancy Food Summer Fair
  • Business Dinner in New York

2020

  • Attendance to the NGA event in San Diego
  • Direct Sales Mission to New York: showroom show-cooking and wine tasting-pairing
  • Training for professionals in New York
  • Reverse Mission to the Basque Country, welcoming USA visitors
  • Direct Sales Mission to Miami
  • Training for professionals in Miami

2021

  • Reverse Sales Mission
  • Presence at the San Francisco Fancy Food Winter Fair
  • Business Dinner
logotipo Enjoy it is from Europe logotipo campaign financed with ad from the European Union logotipos denominaciones Txakoli logotipos conserveras y Hazi

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