The appetizer, a magical instant before lunch to enjoy small portions of high-quality foods such as Cantabrian Anchovies or White Tuna caught in the Basque Country and Piparra de Ibarra (Ibarra chillies) with a great Txakoli wine. A deep-rooted tradition that is part and parcel of the gastronomic heritage of southern Europe.
This cultural tradition encourages you to share time, space, and experiences. It is one of the most characteristic elements of the identity of many European countries, cities, towns, and regions.
It is a way to socialize, disconnect, and escape from routine while you enjoy a nibble.
It’s also the perfect moment to taste something new, experience with aromas, flavors, and sensations in an informal way, with no set rules, each in their own way, with the ultimate purpose of enjoying top-quality food.
The CAPRICE program is an experience focusing on making quality food products known in the rest of the world, products born from the European tradition and culture. Now, we would like to bring a selection of four products to the United States of America and Japan, which can be eaten and enjoyed as appetizers.
For this purpose, we will develop the following actions targeting marketing agents in USA and Japan spanning over 3 years.